We believe that the problem with most companies is that they’ve sacrificed the interests of others (their employees, their customers, their communities, and the environment) for their own financial benefit. They’ve behaved in a way our friends would not. This needs to change.
First, because business, done right, has the power to transform the world in which we live. Secondly, because behaviour is inextricably linked to building a valuable business. People increasingly want to work for, buy from and invest with ‘good’ companies.
In line with this belief, we have developed our own framework (called the ‘Friends-lens’), based on our own code of conduct, to help assess how our potential and current investments are operating from a responsible investing perspective.